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By Andrew Goodman
Tens of thousands of business owners already know about one of the best-kept secrets on the Internet:
paying for small text advertisements on search engines on a "pay-per-click" basis. For many, paying
for clicks on Overture (formerly GoTo) has been the bargain of a lifetime. Those that got in earliest
got the best deals. Some made a fortune.
Probably the best part about pay-per-click advertising is there is no waiting around. Instant gratification.
Qualified visitors to your web site, no matter what your budget.
Until now, Overture was the only game in town if you wanted to buy keyword-specific search engine traffic
in any kind of volume.
Now, the environment has changed dramatically. Google has launched a pay-per-click keyword auction called
AdWords Select. My clients and I are already profiting from this opportunity. And have you heard? Google
AdWords Select results are now going to be syndicated on AOL. Early movers are going to take advantage of
some unbeatable targeted advertising bargains as a result of this partnership.
Marketers who establish position on AdWords Select now are going to have an unfair advantage later, when
AdWords results achieve wider syndication. Google is already the leading search engine in the world, anyway.
You can't afford not to advertise here.
It might not be clear to you at this stage just how much of a bargain Google's ad program is. Without going
into the math (I do this in the report), whether you measure it by cost per click or effective cost per
thousand impressions, some savvy Google AdWords Select advertisers are paying less than the going rate being
paid for those "junk" banner ads you see popping up everywhere. "Junk" rates for the most highly targeted
advertising on the world's favorite search engine. So far, so good.
Hundreds of thousands of advertisers are soon going to figure this out. Since prices per click are determined
in part by a bidding process, you need to employ some simple but powerful techniques in order to beat the
competition. Luckily, only a small percentage of advertisers will use the techniques I'm about to show you.
My special report, "21 Ways to Maximize Your Profits on Google AdWords Select," will show you 21 specific
ways to dramatically increase your chances of beating your competitors at the Google AdWords Select game.
Winners of this game will prosper, because they'll be able to afford to continue advertising day in, day
out. Losers will be forced to drop out early, and that's going to widen the gulf between them and their
competition.
Jay Conrad Levinson, author of Guerrilla Marketing, has insightfully argued that marketing is a conservative
investment . The payoff only comes with a consistent investment plan. Rookies get gun-shy too soon. Pros,
on the other hand, know that they need to keep on spending those dollars, because the benefits of a consistent
marketing campaign only emerge with time.
Google AdWords Select offers powerful advantages over traditional advertising methods. The main power of
the system is your ability to refine and test your results in real time , with ease, for a tiny commitment
of dollars.
Real Expertise, Real Results, Real Testimonials
There are a lot of purported search engine marketing experts out there. These are usually the guys who'll
tell you "tricks" that will last all of three weeks. Some will sell you software to help you manage your
pay-per-click campaigns on search engines no one's ever heard of (Kanoodle?). (Google's software is far
better, anyway. AdWords Select comes with a built in "bid gap" manager.) Then there are always the ad
agency professionals who can only get results for you if your budget is $100,000 or more.
I'm a bit different. I spent a long time figuring out the search engine industry before I ever tried to
"make a buck" explaining it to clients. Reporters call me up to ask about search engine trends. I maintain
relationships and hold lengthy interviews with scores of innovative companies working on new Internet
navigation methods. Some of those companies are: Teoma, Active Navigation, Quiver, Infospace, LookSmart,
Backflip, DolphinSearch, Applied Semantics, Infospace, Ixquick... I could list 40 or 50 others.
My Traffick.com site, launched in 1999, grew into a destination for those seeking information about
search engine and portal trends - here are some of the unsolicited reader testimonials we've received
from respected experts and ordinary readers alike. Believe me, I'm not about to put together a manual
of cheap, recycled tricks. I'd lose credibility in an instant.
Right now, I'm managing AdWords Select campaigns for several clients. In all cases, I've been able to
slash per-click costs, sometimes to as low as .06 for a high volume of clicks.
21 Powerful Techniques!
Here's what the report contains:
Reveals the only methods of "beating" the AdWords Select system - tricks that Google wants you to figure out!
Gives an explanation of one of the key methods used by the winners - the ability to achieve off-the-chart
clickthrough rates - and why you need to learn about it to beat your competitors on the system.
Explains what Google's motivations are in designing their dynamic pricing model, and why they don't care if
some of you get ridiculously good deals on advertising. And how they've ensured that most advertisers don't
get bargain rates.
How to zero in on the "dream scenario" that most advertisers are missing out on: search phrases with HIGH
search volumes which will only cost you 5 cents, EVER, because no other advertiser knows what you know about
how to get there and STAY there. Some key phrases - even high volume ones - are competition killers. If you
can "own" just a few of these high volume winners, assuming your visitors convert well to sales, you can
multiply your profits at a shocking rate. But you can't win if you don't play.
The eight most powerful techniques for achieving sky-high clickthrough rates. With some effort, you can
achieve 3-3.5% clickthrough rates for a sizeable number of key phrases. One of these eight principles
explains why I'm currently pulling 7% clickthrough rates on a phrase no other advertiser can get a response
from.
The best four ways of lowering your average cost per click. Everyone can achieve dramatic reductions in
their average cost per click on the AdWords Select system. The tricks I give you aren't obvious, by the
way. I'm not going to tell you things you could easily figure out for yourself.
How to harmonize the four (sometimes conflicting) objectives that you and every advertiser on the system
are facing. Knowing this formula is what will keep you going when others are forced to give up.
Nine tactics for dramatically improving your return on investment (ROI) on your AdWords Select campaign.
Clicks won't help you if you can't convert them to sales. Plus bonus tips and feedback from a "blue chip"
advisory committee of search engine and marketing experts.
BONUS! All buyers of the report get free access to subscriber-only updates. You'll get fresh tips and case
studies from my quarterly "AdWords Advisor" email newsletter in your inbox.
Ready to buy the report? Click here! ($49)
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